Travel & metasearch growth

We learned travel growth inside Booking.com. Now we use it for you.

Web marketing at Booking.com, with a €300M annual budget. Head of comparison sites at eDreams Odigeo. Founder of a comparator acquired by Free2Move. Now on your side: we bring the Booking.com playbook to your metasearch, cut wasted spend on Google, Skyscanner, Kayak and Trivago and turn it into profitable bookings.

Get my free metasearch audit →See the offers
€300M
annual budget at Booking.com, where Sylvain worked in web marketing.
We know how the leaders bid, test and measure. That's exactly why we know where your budget is leaking.
Built forOTAsHotels & groupsAirlinesCar, van & truck rentalTourism boards

Every channel where travellers compare prices.

Google Hotel AdsGoogle FlightsSkyscannerKayakMomondoTrivagoTripadvisorCar & van rental comparatorsGoogle & Microsoft AdsAffiliate networksSEO
What we do

Marketing and engineering in the same room.

Most metasearch problems are half marketing, half tech. We fix both sides — the bid and the feed.

01

Channel audit & strategy

Which channels earn money, which only earn traffic. Market-by-market priorities and a budget plan.

02

Margin-based bidding

Bids driven by profit per booking — not clicks, not revenue. Rules by route, property, device and lead time.

03

Feeds, connectivity & landing pages

XML/API feeds, price accuracy, deep links and landing pages — built by our own developers, not a ticket in your backlog.

04

Tracking, attribution & reporting

Server-side tracking, clean conversion data and a ROAS dashboard your CFO will actually trust.

The insider advantage

15+ years buying, selling and building travel traffic.

Web marketing at Booking.com and comparison sites at eDreams Odigeo on the advertiser side, destination marketing at Atout France, then the owner of a comparison site that Free2Move acquired. Few people have seen metasearch from all three sides.

Meet Sylvain →
Booking.comWeb marketing specialist · €300M annual budget
eDreams OdigeoHead of comparison sites & affiliation · €30M budget
Atout FranceDigital marketing, Middle East & Turkey
Own comparator → Free2MoveBuilt & sold to Stellantis

Start free. Scale when it pays.

Free audit
€0
  • 30-min live review
  • 3 priority actions
  • No commitment
Book it
Deep-dive audit
On quote
  • Full account & feed analysis
  • Tracking review
  • Written 90-day plan
Ask for it
Growth retainer
On quote
  • We run your channels
  • Weekly optimisation
  • Monthly ROAS report
Talk to us

What travel & mobility leaders say

Sixt

“Sylvain is a force to be reckoned with”

We've set up and developed a great partnership with comparateur-location-utilitaire.fr thanks to Sylvain, who's always coming up with suggestions and solutions! Very responsive and friendly, it's always a pleasure to work together on different subjects and bring great projects to fruition!

Alexandre PasternakAlexandre Pasternak
Executive Online Advertising, Sixt
Booking.com

“I valued working with Sylvain”

He brings clear strategic thinking, tests ideas pragmatically, and follows through. He challenges assumptions constructively and keeps the broader context in view. I'd gladly work with him again.

Alexis AnyfantakisAlexis Anyfantakis
Marketing Specialist, Booking.com Amsterdam
Atout France

“I had the pleasure to work with Sylvain”

I had the pleasure to work with Sylvain when he was part of my team as digital marketing manager for Atout France Middle East & Turkey. Sylvain has a sharp expertise in digital marketing and he was dedicated to his mission and improved our digital presence through quality works and positive attitude. I highly recommend working with Sylvain!

Karim MekacheraKarim Mekachera
Managing Director MENA, Atout France · French Consulate Dubai

How much of your metasearch budget is wasted?

Find out in 30 minutes. Free, with someone who learned the job inside Booking.com.

Book my free audit →